About OPTIMISEDAI
OPTIMISEDAI is a holding company that builds and backs consumer financial health products. We operate four companies—Aureo, Glydely, Fyntara, and GetFrugal—each designed to help people make better everyday financial decisions.
4
Portfolio companies
500K+
Users served
99.9%
Uptime
A+
Security rating
Transforming financial wellbeing
Financial decisions are at the heart of everyday life. Yet for most people, understanding affordability, building savings habits, and planning ahead remains difficult and stressful.
We exist to change that. OPTIMISEDAI creates products that give people clarity, confidence, and the ability to act earlier—before financial stress becomes a crisis.
Our approach is simple: build tools that meet people where they are, respect their data, and deliver measurable improvements in financial wellbeing.
Principles that guide us
The principles that guide everything we build.
User consent first
We believe users should always understand and control how their data is used. Transparency builds trust, and trust drives better outcomes.
Evidence over assumptions
Every product decision is grounded in real user behaviour and measurable outcomes. We test, learn, and iterate based on what works.
Built for outcomes
Features exist to deliver real value. We focus on meaningful improvements in financial health, not vanity metrics or feature bloat.
Corporate structure
OPTIMISEDAI operates as a private holding company registered in England and Wales. The company maintains appropriate corporate governance structures and regulatory compliance across all operating subsidiaries. For specific enquiries regarding corporate structure, regulatory status, or investment opportunities, please contact us directly.
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