Privacy Policy

OPTIMISEDAI (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy applies to OPTIMISEDAI and its portfolio companies: Aureo, Glydely, Fyntara, and GetFrugal. Each company may have additional privacy notices specific to their products.

We may collect the following types of information:

• Contact information: Name, email address, company name when you submit enquiries
• Usage data: Information about how you interact with our website, including pages visited, time spent, and referring sources
• Device information: Browser type, operating system, and IP address
• Cookies and similar technologies: See our Cookies section below

Under UK GDPR and EU GDPR, we process your personal data on the following lawful bases:

• Consent: Where you have given explicit consent for us to process your data
• Legitimate interests: To operate and improve our website and services
• Contractual necessity: Where processing is necessary to perform a contract with you
• Legal obligation: Where we are required to process data by law

We use the information we collect to:

• Respond to your enquiries and communications
• Provide, operate, and maintain our website
• Improve, personalise, and expand our services
• Understand and analyse how you use our website
• Comply with legal obligations

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Contact form submissions are retained for 24 months unless you request earlier deletion.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.

Under UK and EU data protection law, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making

To exercise any of these rights, please contact us using the details below.

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: privacy@optimisedai.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are concerned about how we handle your data.